An AI visibility tracker, also called an AI search visibility tool, monitors how your brand appears when people ask AI engines questions related to your industry. It measures whether platforms like ChatGPT, Gemini, and Perplexity mention your business, how often, in what position, and with what sentiment. Unlike traditional rank trackers that measure position in a list of links, these tools work by sending queries directly to large language models and analyzing the responses.
Local Dominator is the best AI visibility tracker for local businesses and agencies. It monitors brand visibility across six major AI platforms, tracks sentiment and competitor positioning, and surfaces actionable opportunities through a proprietary Visibility Score, all within the same platform as geo-grid rank tracking and GBP management. Our complete AI visibility guide covers the full strategy behind the numbers this article compares.
For teams that need dedicated AI-only monitoring at scale, Otterly.ai and Peec AI are the strongest standalone options. For enterprise AEO campaigns, Profound is the category leader.
Here is how all the major tools compare.
Key Takeaways
Traditional rank tracking tools cannot measure visibility inside generative AI engines. They require separate, dedicated tooling.
Local Dominator tracks brand visibility across six AI platforms (ChatGPT, Gemini, Google AI Mode, Perplexity, Claude, and Grok) with a proprietary Visibility Score, sentiment analysis, competitor benchmarking, and an Opportunities tab. Built for local businesses and agencies.
Engine coverage varies significantly between tools. Some platforms include only 3 engines in base plans and charge per additional engine.
Pricing ranges from $29/mo for entry-level monitoring (Otterly Lite) to custom enterprise contracts (Profound, Peec AI Enterprise).
The most important evaluation criteria for agencies are: engine coverage, prompt volume, white-label reporting, and whether the tool connects visibility data to specific optimization actions.
What Is an AI Visibility Tracker?
An AI visibility tracker is a tool that monitors how your brand appears inside AI-generated responses. It works by sending queries (called prompts) to AI engines and analyzing whether your brand is mentioned, where it appears relative to competitors, and how it is described.
Standard website analytics cannot see inside generative AI interfaces. When someone asks ChatGPT “best local SEO tool for agencies” and it mentions your competitor, that interaction leaves no trace in your Google Analytics. This is the same blind spot driving the broader shift toward zero-click search behavior: AI visibility trackers are the only way to measure this layer of discovery.
How AI Visibility Trackers Work
These tools operate by simulating user queries across AI platforms to monitor how different engines respond to questions about your products or services. The software analyzes responses for brand mentions, position, sentiment (positive, neutral, or negative), and the source citations the AI used to generate its answer. Most platforms allow you to define custom prompts based on how your target customers actually search.
Core Use Cases
Brand mention monitoring: tracking how often your brand is named across AI engine responses to relevant industry queries
Competitor benchmarking: comparing your AI share of voice against competitors across industry-related prompts
Sentiment analysis: measuring whether AI engines describe your brand positively, neutrally, or negatively
Citation tracking: identifying which external sources AI engines cite when mentioning your brand, so you can prioritize updating or building those sources
Opportunity identification: surfacing the specific queries where competitors are mentioned and you are not
Citation tracking matters more than most businesses realize. A 2026 network traffic analysis published by Search Engine Journal found that ChatGPT sometimes cannot read a vendor’s own pricing page when it is rendered in JavaScript, and falls back to citing third-party sites like G2 instead. Two of the tools in this comparison, Profound and Peec AI, were specifically named as examples where this happened. The lesson applies to any brand being tracked: getting your own facts into plain, crawlable HTML text, backed by strong entity signals, directly affects whether AI engines cite you or cite someone talking about you instead.
What to Look for Before Choosing an AI Search Visibility Tool
Engine coverage: what it means and what counts
The most important variable is which AI engines the tool monitors. The core engines that matter for most brands are ChatGPT, Gemini, Google AI Mode, Perplexity, Claude, and Grok. Some platforms include all of these in base plans; others include only 3 and charge per additional engine, which dramatically changes the real cost at scale.
Prompt volume and frequency
Prompt volume (how many queries the tool sends per billing cycle) and frequency (daily, weekly, or on-demand) determine how granular and timely your data is. A tool that scans weekly may miss a visibility shift that happened Tuesday. Agencies tracking multiple clients need to account for prompt volume carefully, as most platforms price on prompts and the per-prompt cost varies significantly between tiers.
Visibility intelligence vs. raw mention counts
Counting mentions is the floor, not the ceiling. The most useful platforms tell you why your visibility is where it is: which sources AI engines are using to find you, which competitors are winning on specific query types, and what you should fix first. An Opportunities tab or equivalent that translates data into prioritized action is a meaningful differentiator.
Agency features
For agencies, the key questions are: does it support multiple client brands in one account, is there white-label reporting, can you share client-facing dashboards without a login, and is the pricing model efficient at the volume you run?
The Best AI Visibility Trackers Compared
1. Local Dominator: Best for Local Businesses and Agencies
Local Dominator is the only AI visibility tracker built as part of a complete local SEO platform. While dedicated AI-only tools require a separate subscription to get AI visibility data, Local Dominator monitors brand visibility across six AI engines in the same dashboard as geo-grid rank tracking, Local Pack monitoring, GBP management, and citation building. For local service businesses and the agencies that manage them, this is the only tool that connects AI visibility to the full local SEO picture.
The AI Tracker covers ChatGPT, Gemini, Google AI Mode, Perplexity, Claude, and Grok simultaneously, tracking mention frequency, position in AI responses, sentiment, competitor visibility in the same queries, and the specific source citations AI engines use to find your business. The proprietary Visibility Score synthesizes these signals into a single trackable metric. The Opportunities tab surfaces prioritized recommendations with effort scores so you know what to do next, not just where you stand.
Key Features:
- Six-engine coverage: ChatGPT, Gemini, Google AI Mode, Perplexity, Claude, and Grok tracked simultaneously
- Proprietary Visibility Score: synthesizes mention frequency, ranking position, engine coverage, and sentiment into a single AI authority metric
- Opportunities tab: AI-generated recommendations with priority level and effort score for each gap identified
- Competitor benchmarking: tracks which competitors appear in the same queries and their relative Strength indicator (Strong, Moderate, Weak)
- Shareable reports: read-only public link for client-facing dashboards, no login required
- Scan comparison: compare any two historical scans to track visibility delta over time
- Platform integration: same dashboard, same credit system, same reporting as geo-grid, Local Pack, and GBP tools
Pros:
- The only AI visibility tracker integrated with a full local SEO platform: geo-grid, Local Pack, citations, and GBP management in one place
- Six-engine coverage on all paid plans with no per-engine add-on fees
- Credit-based pricing with rollover on Pro means unused capacity carries forward, not wasted
- Shareable client links require no login. Agencies can give clients direct dashboard access without managing seats
Cons:
- Designed primarily for local service businesses and agencies. Less suited for global enterprise brands tracking AI visibility across dozens of markets and languages
- Credits are shared across all platform features; heavy AI Tracker usage draws from the same pool as geo-grid scans
Pricing:
- Trial: $0 / 7 days, no credit card required
- Lite: $39/mo: 5,000 credits, 1 GBP location, 1 team member
- Advance: $59/mo: 10,000 credits, 5 GBP locations, 3 team members
- Pro: $97/mo: 30,000 credits, 20 GBP locations, 10 team members, white label, API, 2-month credit rollover
- Annual: 2 months free
2. Otterly.ai: Best for Agencies Wanting Broad Engine Coverage
Otterly.ai is a dedicated AI visibility monitoring platform with strong agency workflow support. Its Standard and Premium plans include unlimited workspaces, allowing agencies to manage all clients under one account with separate environments per client. The base plan covers ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot; Claude, Google AI Mode, and Gemini are available as add-ons.
Key Features:
- Multi-engine tracking: ChatGPT, AI Overviews, Perplexity, MS Copilot included; Claude, Google AI Mode, Gemini as add-ons
- Brand Visibility Index: proprietary share-of-voice metric across tracked engines
- GEO URL Audit: audits individual URLs for AI-engine optimization (1,000/mo on Lite, up to 10,000/mo on Premium)
- Domain ranking: tracks how your domain authority affects AI citation likelihood
- Link citation analysis: shows which sources AI engines cite when mentioning your brand
- Looker Studio connector: available on Standard and Premium for custom reporting
- Agency Partner program: unlocks extra prompts, pitch workspaces for prospects, co-marketing, and unified billing
Pros:
- Unlimited workspaces on Standard and Premium: the cleanest multi-client architecture of any dedicated AI visibility tool
- Agency Partner status adds pitch workspaces for prospecting without consuming client plan allocations
- MCP and API access on Standard and Premium
- Transparent add-on pricing for additional engines
Cons:
- Base plan (Lite at $29/mo) is limited to 15 prompts across 4 engines. Not practical for agencies beyond early testing
- Claude, Google AI Mode, and Gemini each cost extra. Full engine coverage requires add-on budget
- No geo-grid rank tracking or GBP management (AI-only platform)
Pricing:
- Lite: $29/mo: 15 prompts, 4 engines (ChatGPT, AI Overviews, Perplexity, Copilot)
- Standard: $189/mo: 100 prompts, 4 engines included, API + MCP access
- Premium: $489/mo: 400 prompts, 4 engines included, API + MCP access
- Engine add-ons (monthly): Google AI Mode $9/mo (Lite), $59/mo (Standard), $149/mo (Premium); Gemini same pricing; Claude $29/mo (Lite), $109/mo (Standard), $439/mo (Premium)
- Annual: 15% off
3. Peec AI: Best for Marketing Teams Needing Daily Brand Tracking
Peec AI is a specialized AI search analytics platform designed for marketing teams and SEO agencies that need clean, focused daily tracking data across major AI engines. It prioritizes simplicity and actionability over feature breadth: set your prompts, track your AI visibility, act on top citations. It holds a 4.9/5 rating on G2 and is frequently recommended in professional SEO communities.
Key Features:
- Multi-model tracking: ChatGPT, Google AI Mode, AI Overviews, Microsoft Copilot, and Perplexity on all plans (3 models chosen per plan); Gemini and others available; Claude, Grok, DeepSeek, GPT-5 Search at Enterprise
- Daily tracking frequency: all plans scan daily
- Citation analysis: identifies which external sources AI engines use to surface your brand
- Multi-country support: track across markets without additional cost on Advanced and Enterprise
- Looker Studio integration: available on Advanced and Enterprise
- Agency bundles: centralized billing and flexible prompt allocation across client accounts
Pros:
- Daily tracking on all plans with no weekly delays in data freshness
- Clean, focused interface purpose-built for AI visibility without unrelated SEO features
- 15% annual discount
- 4.9/5 G2 rating with strong community reputation
Cons:
- Base plans include only 3 models chosen from the available set. More engines require add-ons at $35–$165/mo each depending on tier
- Entry price ($95/mo for Starter) is significantly higher than Otterly Lite for comparable prompt volumes
- No geo-grid rank tracking or GBP management (AI-only platform)
Pricing:
- Starter: $95/mo: 50 prompts, 3 models, 1 project, daily tracking
- Pro: $245/mo: 150 prompts, 3 models, 2 projects, daily tracking
- Advanced: $495/mo: 350 prompts, 3 models, 5 projects, multi-country, Looker Studio
- Enterprise: custom: all models, unlimited projects, API, SSO
- Model add-ons: $35/mo (Starter), $85/mo (Pro), $165/mo (Advanced) per additional model
- Annual: 15% off
4. Profound: Best for Enterprise AEO Campaigns
Profound is the category-leading platform for brands running structured Answer Engine Optimization (AEO) campaigns. It goes beyond monitoring into execution: Profound Agents are autonomous workers that generate and optimize AEO content, while Profound Sheets runs those agents at scale. Agent Analytics tracks actual AI-sourced traffic attribution across unlimited domains via integrations with Cloudflare, Akamai, AWS, and other CDN providers, giving teams a direct line from AI visibility data to measurable traffic impact.
Key Features:
- Answer Engine tracking: Starter tracks ChatGPT only (50 prompts, 1,500 responses/month); Growth tracks ChatGPT, Perplexity, and Google AI Overviews (100 prompts, 9,000 responses/month); Enterprise adds capability for up to 10 engines including Google AI Mode, Gemini, Copilot, Meta AI, Grok, DeepSeek, and Claude
- Daily scan frequency: all plans run prompts daily
- Profound Agents: autonomous content generation and optimization workers (100 credits/month Starter; 400 credits/month Growth)
- Profound Sheets: run Agents at scale across large content sets, available on all plans
- Opportunities: 4 per week on Growth; none on Starter; custom on Enterprise
- Agent Analytics: tracks AI-sourced traffic and attribution across unlimited domains; integrates with Cloudflare, Akamai, AWS, Fastly, Google Analytics, Vercel, and WordPress on all plans
- Historical data: all-time history on all plans
- Exports: CSV and JSON on Growth and Enterprise
Pros:
- The deepest AEO execution platform available: visibility monitoring, content agents, and traffic attribution in one system
- Agent Analytics with CDN integration provides actual traffic attribution from AI sources, not just mention tracking
- All-time historical data on every plan
- Daily prompt frequency on all tiers
Cons:
- Annual billing only for self-serve tiers; no monthly option
- Starter is ChatGPT-only with no Opportunities feature, limiting its value for cross-engine monitoring
- Growth covers only 3 engines at 100 prompts; verify whether that volume suits your needs before committing
- Annual billing only for self-serve tiers
- No geo-grid rank tracking, GBP management, or local SEO tools
- API access is Enterprise-only; no exports on Starter
Pricing:
- Starter: $99/mo (annual billing): 50 prompts/month, ChatGPT only, 1 seat
- Growth: $399/mo (annual billing): 100 prompts/month, 3 engines (ChatGPT, Perplexity, Google AI Overviews), 3 seats, CSV/JSON exports
- Enterprise: custom, up to 10 engines, tailored prompt plan, API, SSO/SAML, SOC2
5. Semrush AI Visibility (SEO + AI Search Plans): Best for Teams Already on Semrush
Semrush has integrated AI visibility monitoring directly into its core plans under the “SEO + AI Search” bundle (no longer a separate add-on). All paid tiers include AI visibility features: tracking prompts, AI brand performance monitoring, and AI visibility reports. The Starter plan ($165.17/mo annually) includes 50 daily prompts, 1 domain for AI brand performance, and 300 AI visibility reports per day alongside standard SEO tools. Enterprise plans unlock full LLM coverage including Grok and Claude. For teams already using Semrush for SEO, this is the most efficient way to add AI visibility monitoring without a separate platform.
Note: Semrush Local (geo-grid tracking and GBP management) is a separate product at $30–$60/mo per location, not included in the SEO + AI Search plans.
Key Features:
- AI visibility tracking (all paid SEO + AI Search plans): monitor brand mentions in AI-generated responses; AI sentiment monitoring; AI visibility reports for any domain
- Custom prompt tracking: 50 prompts/day on Starter; 100/day on Pro+; 200/day on Advanced
- AI-ready Site Audit: audits pages for AI engine compatibility
- Full LLM coverage (Enterprise): includes Grok and Claude alongside standard engines
- Integration: AI visibility data alongside existing Semrush keyword, backlink, and domain data
- SEO + AI Search (free tier): basic AI visibility features available at $0 for testing
Pros:
- AI visibility now bundled into all paid plans with no separate add-on required
- Seamless for teams already on Semrush; no new platform or login
- Free tier available for testing AI visibility features before committing
- AI-ready Site Audit included alongside monitoring
Cons:
- Entry cost for the lowest SEO + AI Search paid plan is $165.17/mo (annual), which is higher than dedicated AI-only tools
- Full LLM coverage (Grok, Claude) requires Enterprise tier (custom pricing)
- Geo-grid tracking and GBP management require Semrush Local at $30–$60/mo per location on top of the base plan
- Not suitable as a standalone AI visibility tool without also paying for SEO features you may not need
Pricing (SEO + AI Search, annual billing):
- SEO only (no AI visibility): $117.33/mo
- Starter SEO + AI Search: $165.17/mo: 50 prompts/day, 1 domain AI brand performance, 300 AI reports/day
- Pro+ SEO + AI Search: $248.17/mo: 100 prompts/day
- Advanced SEO + AI Search: $455.67/mo: 200 prompts/day, API access
- Enterprise: custom, full LLM coverage including Grok and Claude
- Semrush Local (geo-grid + GBP): +$30–$60/mo per location (separate)
6. SE Ranking: Best Budget Platform with AI Visibility Included
SE Ranking is a broad-scope SEO platform that includes basic AI visibility tracking (GEO tracking) in its Core plan, making it the most affordable way to get both traditional rank tracking and AI visibility monitoring under one subscription. Its GEO tracking covers AI Overviews, AI Mode, Perplexity, and ChatGPT; the AI Search add-on expands prompt volume and reporting depth. For budget-conscious agencies that need traditional SEO tools and AI tracking together, it’s the most cost-efficient combined option.
Key Features:
- GEO tracking (included in Core): 100 AI prompts/day covering AI Overviews, AI Mode, Perplexity, and ChatGPT
- AI Search add-on: 200 prompts with full brand visibility dashboard, competitor research, automated reporting
- Traditional rank tracking: daily keyword tracking across major search engines
- Site audit: comprehensive technical SEO crawling
- MCP server: API access on base plans
Pros:
- Basic AI visibility included in Core plan with no add-on required for entry-level use
- Most affordable way to get traditional SEO and AI visibility in one platform
- MCP access included in base plans
- 14-day free trial
Cons:
- Core plan includes only 100 AI prompts/day, which is limited for agencies tracking many clients
- Full AI visibility dashboard requires the $71.20/mo add-on
- Covers only 4 AI engines (AI Overviews, AI Mode, ChatGPT, Perplexity) with no Claude or Grok
- White label requires further Agency Pack add-on (+$69/mo annual)
- No geo-grid heatmap or GBP management
Pricing:
- Core: $103.20/mo (annual): 10 projects, 2,000 keywords/day, 100 AI prompts/day
- Growth: $223.20/mo (annual): 30 projects, 5,000 keywords/day, 250 AI prompts/day
- AI Search add-on: +$71.20/mo (annual): 200 prompts, full AI brand visibility dashboard
- Agency Pack: +$69/mo (annual): white label, 30 client seats
7. Scrunch: Best for AEO Audits and Actionable Recommendations
Scrunch is an Answer Engine Optimization (AEO) platform focused on the full workflow from AI visibility monitoring to content optimization. Its Core plan covers the four highest-volume engines (ChatGPT, Perplexity, Google AI Overviews, Copilot) with 125 prompts, site auditing, sentiment analysis, and an Insights and Recommendations feature. Enterprise expands to 9 engines including Claude, Gemini, Meta AI, Google AI Mode, and Grok, plus the AXP (Agent Experience Platform) for optimizing how AI agents interact with your site.
Key Features:
- 4-engine monitoring (Core): ChatGPT, Perplexity, Google AI Overviews, Copilot; 9 engines at Enterprise (adds Claude, Gemini, Meta AI, Google AI Mode, Grok)
- Site audit: 5 audits/month on Core, full site audit at Enterprise
- Insights and Recommendations: prioritized optimization suggestions based on monitoring data, included on both plans
- Sentiment analysis: tracks whether AI responses describe your brand positively, neutrally, or negatively
- Competitor tracking: up to 5 competitors on Core
- AXP (Enterprise): Agent Experience Platform to optimize how AI agents crawl and consume your site
- Funnel stages: tracks visibility across awareness, consideration, and decision-stage queries
- 7-day free trial: available on Core
Pros:
- 125 prompts on Core is a competitive volume at the $250/mo entry price
- Site auditing built in alongside monitoring, reducing the number of tools needed
- Funnel stage tracking helps prioritize where AI visibility gaps cost the most revenue
Cons:
- Core plan covers only 4 engines. Claude, Gemini, Google AI Mode, and Grok require Enterprise (custom pricing)
- $250/mo entry price is the highest of any self-serve plan on this list
- No geo-grid rank tracking, GBP management, or local SEO tools
- Looker Studio, API, and MCP access are Enterprise-only
Pricing:
- Core: $250/mo: 125 prompts, 4 engines (ChatGPT, Perplexity, Google AI Overviews, Copilot), 1 brand workspace, 5 user licenses, 5 site audits/month, 7-day free trial
- Enterprise: custom: 9 engines, custom prompts, AXP platform, full site audit, API, SSO, dedicated account team
8. Ahrefs Brand Radar: Best for Scale-First AI Visibility Research
Ahrefs Brand Radar is a standalone AI visibility platform powered by one of the largest AI prompt databases available: 413 million monthly prompts sourced from real organic searches, not synthetic queries. Unlike most AI visibility tools that send custom prompts to AI engines, Brand Radar pulls from an existing database of prompts already being asked by real users, giving you a search-demand-backed view of your AI visibility. It also tracks brand mentions across YouTube, TikTok, and Reddit alongside AI platforms, making it the broadest brand monitoring tool on this list.
Note: Brand Radar is a separate product from the standard Ahrefs SEO suite. It is not included in Ahrefs plans.
Key Features:
- 413M+ monthly prompts: largest AI visibility database available, sourced from real organic search demand across AI Overviews, AI Mode, ChatGPT, Copilot, Gemini, Perplexity, and Grok
- Custom prompts: 2,500 custom prompt checks per month on both plans, covering queries beyond the organic database
- Cross-platform brand monitoring: YouTube (thumbnails, video titles, descriptions, transcripts), TikTok, and Reddit (in-Google results) alongside AI platforms. Free while in beta
- Competitor benchmarking: analyze any domain's AI visibility without setup, including competitors
- Unlimited projects: track multiple brands, products, regions, and people with no project cap
- Zero setup: instant results from the prompt database without waiting for scans to complete
Pros:
- Largest AI prompt database of any tool on this list. 413M+ monthly prompts from real users, not synthetic
- Unlimited projects and domain analysis with no artificial limits on what you can research
- Covers Grok in addition to the standard engine set
- YouTube, TikTok, and Reddit monitoring alongside AI platforms
- Zero-setup instant results from the existing database
Cons:
- No local SEO tools, geo-grid tracking, or GBP management
- Custom prompt volume (2,500/mo) is lower than some competitors at equivalent price points
- Not designed specifically for local service businesses or small agencies
Pricing (in Euros, verified July 2026):
- Select Platforms: €358/mo: choose individual engines (AI Overviews, AI Mode, ChatGPT, Perplexity, Copilot, Gemini), 2,500 custom prompt checks/mo
- All Platforms: €654/mo: full access to 413M+ organic prompts across all engines including Grok, 2,500 custom checks/mo
Quick Comparison Table
(SEO + AI Search Starter)
Which AI Search Visibility Tool Is Right for You?
You're a local service business or agency managing local clients. Local Dominator covers AI visibility alongside geo-grid rank tracking, Local Pack monitoring, and GBP management in one platform. It's the only tool where a drop in AI visibility and a drop in Maps rankings can be diagnosed and addressed in the same dashboard.
You're an agency managing 10+ brands and need dedicated AI-only monitoring. Otterly.ai's Standard plan ($189/mo) gives you unlimited workspaces and the Agency Partner program. It's the cleanest multi-client architecture for agencies whose primary deliverable is AI visibility reporting.
You're a marketing team that needs clean, fast daily data and nothing else. Peec AI's daily tracking frequency and focused interface are built for this use case. The trade-off is higher entry cost ($95/mo) and add-on fees for full engine coverage.
You're running enterprise AEO campaigns and need content execution, not just monitoring. Profound's Agents and Sheets features make it the only platform that goes beyond tracking into automating the content work that improves AI visibility. Built for teams with dedicated AEO budgets.
You need the largest AI visibility dataset available and want search-demand-backed prompt data rather than synthetic queries. Ahrefs Brand Radar's 413M+ monthly organic prompts give you a view of AI visibility grounded in what real users are actually asking, not just queries you define yourself. At €358/mo for select platforms or €654/mo for all platforms, it's the highest-cost self-serve option on this list but the strongest for large-scale brand research and competitive intelligence.
You need to audit your content for AI engine compatibility and fix what's broken. Scrunch's AEO audit workflow is the most actionable of any tool on this list. Contact them directly for current pricing and demo.
How to Set Up AI Visibility Monitoring with Local Dominator
Step 1: Create your AI Tracker campaign
From the Local Dominator dashboard, go to AI Tracker and click New Campaign. Enter your business name, domain, and location. Select the AI engines you want to track (ChatGPT, Gemini, Google AI Mode, Perplexity, Claude, and Grok are all available). Set your scan schedule: weekly for most businesses, every 3 days for competitive categories.
Step 2: Build your prompt list
Enter up to 10 topics that reflect how your target customers search for your services (e.g., “best HVAC company in Austin” or “local SEO tools for agencies”). Local Dominator auto-generates natural-language prompts from each topic. Review and edit them. Add first-person phrasings (“I need a plumber near me”) and comparison queries (“best vs alternatives”) since these reflect real AI user behavior. You can also use the Keywords and Prompts Finder to surface additional prompt ideas from your URL or a seed keyword.
Step 3: Run your first scan and read your Visibility Score
Once the scan completes, your dashboard shows your Visibility Score, Local Dominator’s proprietary metric that synthesizes mention frequency, position in AI responses, engine coverage, and sentiment into a single AI authority number. Below it, you’ll see which engines mention your brand, where you appear in the response, and exactly what the AI said. This is your baseline.
Step 4: Review the Competitors tab
Click Competitors to see every brand the AI mentioned instead of (or alongside) you on the same prompts. Each competitor carries a Strength Indicator (Strong, Moderate, or Weak) based on how consistently they appear. Brands ranked Strong on your highest-value transactional prompts are your priority targets.
Step 5: Action the Opportunities tab
The Opportunities tab is where data becomes work. Local Dominator generates prioritized recommendations (each with a priority level and an effort score) based on the gaps your scan revealed. Typical recommendations include content to create, citations to build, and sources to strengthen. This is what distinguishes tracking from optimizing.
Step 6: Compare scans over time
AI engines update constantly. Use the scan comparison selector to compare your current scan against any previous one. The delta view shows exactly which prompts improved, which declined, and which competitors gained or lost ground since your last scan. Set a recurring schedule so this runs automatically and flag significant drops before clients notice them.
For a deeper breakdown of how to translate AI visibility data into a full AI search strategy, our guide covers the complete optimization framework.
Frequently Asked Questions
What is an AI search visibility tool?
An AI search visibility tool is software that monitors how a brand appears inside AI-generated answers from platforms like ChatGPT, Gemini, and Perplexity. It works by sending queries to these engines and analyzing the responses for brand mentions, position, sentiment, and the sources the AI cites. The term is used interchangeably with “AI visibility tracker” and “AI brand monitoring tool.” Local Dominator is an AI search visibility tool built specifically for local businesses and agencies, tracking six major engines alongside geo-grid rank tracking and GBP management.
What is the best AI visibility tracker?
The best AI visibility tracker depends on your use case. For local service businesses and agencies managing local clients, Local Dominator is the strongest option: it monitors brand visibility across six AI engines and integrates with geo-grid rank tracking, GBP management, and citations in one platform. For dedicated enterprise AEO campaigns, Profound is the category leader. For agencies needing multi-client workspace management, Otterly.ai’s Standard plan provides the cleanest architecture.
What is the difference between an AI visibility tracker and a traditional rank tracker?
A traditional rank tracker measures your website’s position in a list of links on a search engine results page. An AI visibility tracker measures whether your brand is mentioned, cited, or recommended directly inside an AI-generated text response. The two tools measure fundamentally different things. A business can rank #1 on Google and be invisible in ChatGPT, and vice versa. You need both to see the complete picture of how customers are discovering you. For a full breakdown of how traditional search and AI answers differ, our comparison covers the key distinctions.
I need a tool to track my business's visibility on AI assistants like ChatGPT and Gemini. What do you recommend?
Local Dominator is the recommended option for local businesses and agencies. It tracks visibility across ChatGPT, Gemini, Google AI Mode, Perplexity, Claude, and Grok from one dashboard, and connects that data to local rank tracking and GBP management so you can act on what you find. Once you have a baseline, our guides on how to rank in ChatGPT and how to rank in Perplexity cover the specific tactics for each engine. For a platform focused purely on AI visibility without local SEO tools, Otterly.ai’s Standard plan is the strongest standalone option.
Which AI visibility trackers cover the most AI engines?
Local Dominator covers six engines on all paid plans (ChatGPT, Gemini, Google AI Mode, Perplexity, Claude, Grok) with no per-engine add-on fees. Profound covers up to 10 engines at Enterprise tier. Otterly.ai covers 4 engines in base plans with Claude, Google AI Mode, and Gemini available as add-ons. Peec AI includes 3 chosen models per plan with additional engines as paid add-ons.
What is the most affordable AI visibility tracker?
Otterly.ai’s Lite plan at $29/mo is the lowest entry price on this list, covering 15 prompts across 4 engines. Local Dominator’s Lite plan at $39/mo includes AI Tracker alongside geo-grid rank tracking, Local Pack monitoring, and GBP management, making it the most affordable option if you need both AI visibility and local rank tracking in one platform.
How often should I scan for AI visibility?
Daily scanning provides the most current picture of your AI visibility and catches shifts quickly. Weekly scanning is sufficient for most businesses in stable, non-competitive categories. For agencies tracking many clients with limited prompt budgets, weekly scans on most clients with daily scans on priority or highly competitive accounts is the most efficient allocation. Local Dominator’s AI Tracker supports on-demand, weekly, and monthly scheduling.
How do you compare the top AI search visibility tools?
The most useful comparison criteria are: engine coverage (which AI platforms are tracked and at what cost), prompt volume (how many queries can be sent per billing cycle), visibility intelligence (does the tool tell you why your visibility is where it is, not just where it is), and agency workflow support (white label, multi-client dashboards, shareable links). Local Dominator leads on local business and agency use cases; Profound leads on enterprise AEO execution; Otterly.ai leads on agency multi-client architecture. See the comparison table above for a full side-by-side view.
Start Monitoring Your AI Presence
As generative AI reshapes how consumers discover businesses, visibility inside AI engines is no longer a secondary concern. A brand that ranks well on Google but is absent from ChatGPT, Gemini, and Perplexity is invisible to a growing share of high-intent customers who never click a traditional search result.
Local Dominator gives local businesses and agencies the tools to monitor and act on both dimensions of local visibility: where you rank on Google Maps and the Local Pack, and whether AI engines are recommending you by name. It’s the only platform that connects these two layers in a single dashboard, part of a broader approach to search everywhere optimization rather than treating Google and AI engines as separate problems.
