Curious about the buzz surrounding Google Business Profile in 2023? It's the linchpin for local search success. Dive into the strategies that will set your business apart on Google Maps and local search results.
Google Business Profile Optimization Guide 2023

If you’ve been wondering why everyone’s talking about Google Business Profile (or GBP) in 2023, you’re in the right place. With businesses vying for local search visibility, optimizing your GBP is the key to standing out. Let’s dive in!

Getting Started with Google Business Profile

Setting Up Your Google Business Profile

Starting with GBP is a breeze. It’s your business’s digital front door, showcasing your offerings to the world. Whether you’re a small business or a multi-location company, having a Google Business Profile is essential. It’s the first step to enhancing your local SEO in 2023 and ensuring your business is visible on Google Maps and local search results.

How to Create a Google Business Profile: A Step-by-Step Guide

  1. Visit the Google Business homepage and click on ‘Manage Now’.
  2. Sign in with your Google account or create one.
  3. Enter your business name and details.
  4. Choose the right category that fits your business.
  5. Add your business location and service areas.
  6. Provide contact details like phone number and website.
  7. Finish and wait for verification.

How to Verify Your GBP

Verification is crucial. It’s a simple process where Google checks if your business is legit, boosting your local search visibility and building customer trust.

icon Postcard Verification

Postcard Verification

The most common method. Google sends a postcard to your business address with a verification code. Once received, enter the code in your GBP account to complete the verification.

icon Phone Verification

Phone Verification

For eligible businesses, Google allows phone verification. You’ll receive a call with the verification code. Enter this code in your GBP account.

icon Email Verification

Email Verification

Some businesses can verify through email. Google will send a verification link to your business email. Click on the link to complete the verification process.

Handling Multiple Locations? Here’s How to Verify Them All

For businesses with multiple branches, verifying each location ensures customers find the right spot. Each location needs individual verification, ensuring accuracy and consistency across all your business listings.

Editing GBPs for Multiple Locations

Keep your GBP up-to-date. Regularly review and update your information, ensuring customers have the latest details about your business. For multi-location businesses, consistency is key. Ensure that NAP (Name, Address, Phone) details are consistent across all listings.

GBP for Service-Area Businesses

For businesses on the move, like plumbers or electricians, defining your service area is crucial. It lets customers know where you operate, ensuring you appear in local searches in all the right places.

Optimizing Google Business Profile

How to Optimize Google Business Profile

Understanding Conversion Factors

What makes a customer click? It’s a mix of compelling business descriptions, accurate categories, and stellar reviews. And of course, those eye-catching photos and timely posts.

Review Factors

Reviews play a pivotal role in influencing potential customers. Here’s what matters:

  • Number of Reviews: The more reviews, the better.
  • Overall Review Rating: A high average rating indicates quality service or products.
  • Replying to Reviews: Engaging with customers, both positive and negative, builds trust.
  • Recency of Reviews: Recent reviews show that your business is active and serving customers.
  • Product or Service Keywords in Reviews: These can boost your SEO and show relevance to customer searches.

Listing Completeness

A complete GBP listing ensures customers have all the information they need:

  • Business Name: Accurately represent your business.
  • Hours: Clearly state when you’re open or closed.
  • Phone Number: Ensure customers can reach you.
  • Website Link: Direct customers to your main online hub.
  • Products: Showcase what you offer.
  • Services: Highlight the services you provide.
  • Photos: Visual representations of your business.
  • Posts: Regular updates about your business.
  • Justifications: Reasons why customers should choose you.
  • Attributes: Special features or offerings.
  • Business Summaries: A brief overview of your business.
  • Booking Feature: Allow customers to book directly.
  • Messaging Feature: Engage directly with customers.

Crafting the Perfect GBP Description

Your GBP description is a snapshot of your business. It should be concise, informative, and engaging. Highlight what sets you apart, whether it’s your decades of experience, award-winning services, or unique products. Remember, this is your chance to make a great first impression!

Picking the Right GBP Categories

Choosing the right categories for your business is crucial. It helps Google understand your business and match you with relevant searches. Ensure you pick primary and secondary categories that accurately reflect your offerings.

Setting Your Business Opening Hours

Your opening hours inform customers when they can visit or contact you. Ensure they’re accurate, especially during holidays or special events. An updated schedule prevents customer frustration and showcases your professionalism.

The Power of
Google Business Reviews

Reviews are the lifeblood of any local business. They provide social proof, build trust, and can significantly influence purchasing decisions. Encourage satisfied customers to leave positive reviews and always respond to feedback, both positive and negative.

Enhancing GBP with
Photos and Videos

Visual content grabs attention. Regularly update your GBP with high-quality photos and videos of your products, services, team, and premises. This not only makes your listing more attractive but also gives potential customers a better understanding of your offerings.

Google Business Reviews

Updating Posts and News

Keep your audience informed with regular posts and updates. Whether it’s a new product launch, an upcoming event, or a special promotion, regular updates keep your business fresh in the minds of customers.

GBP Q&A Overview

The Q&A section allows customers to ask questions and get answers directly from the business or the community. It’s a great way to address common queries and showcase your commitment to customer service.

GBP Customer Messaging

Engage directly with your customers through GBP messaging. It’s a more personal way to address queries, take feedback, or even handle complaints. Quick and responsive messaging can significantly enhance customer satisfaction.

Easy GBP Bookings and Appointments

Allow customers to book appointments or services directly through your GBP. It’s convenient for them and ensures you get a steady stream of business. Ensure the booking feature is set up correctly and synced with your internal systems.

Showcasing GBP Attributes

Attributes highlight the unique aspects of your business. Whether it’s “Free Wi-Fi,” “Pet-Friendly,” or “Wheelchair Accessible,” these attributes provide additional information and can make your business more appealing to specific customer segments.

Google Business Profile Reporting

Google Business Profile Reporting

Using UTM Tracking for GBP

UTM tracking is a powerful tool for understanding where your online traffic comes from. By adding UTM parameters to your GBP website link, you can track clicks and conversions directly from your listing, giving you valuable insights into your local SEO performance.

Keeping an Eye on Your GBP: Tracking and Monitoring

Regularly monitor your GBP performance. Check for any discrepancies in your listing, ensure all information is up-to-date, and keep an eye on customer reviews and feedback. Regular monitoring ensures your GBP remains optimized and effective.

Diving Deep with GBP Insights

GBP Insights provides valuable data on how customers interact with your listing. Understand how many customers found your business through a direct search versus a discovery search. This data can inform your SEO and marketing strategies, helping you target the right audience.

Navigating GBP Challenges

Dealing with GBP Spam

Google Business Profile spam can be a nuisance. It affects the integrity of legitimate business listings and can mislead customers. Addressing this issue is crucial for businesses aiming to maintain an authentic online presence.

What is Google Business Profile Name Spam?

Name spam in the Google Business Profile context refers to the practice of adding irrelevant or misleading keywords to a business name in an attempt to rank higher in search results. This tactic is against Google’s guidelines and can lead to penalties or suspension of the GBP listing.

Types of Google Business Profile Name Spam

There are various ways businesses engage in name spamming:

  • Keyword Stuffing: Adding multiple keywords that aren’t part of the business name.
  • Location Inclusion: Unnecessarily adding a city or locality name.
  • Using Brand Names: Illegitimately using popular brand names to attract more clicks.
  • Adding Misleading Descriptions: Such as “best,” “top-rated,” or “cheap” when they don’t apply.

What Can We Do About Google Business Profile Name Spam?

  • Combating name spam requires a proactive approach.
  • Regular Monitoring: Keep an eye on your business category in local search results.
  • Report Spam: Use the ‘Suggest an edit’ feature on Google Maps.
  • Educate Yourself: Stay updated with Google’s guidelines.
  • Encourage Authentic Reviews: Genuine reviews can help in ranking and counteract the effects of spam.

Local Dominator – Your Partner in GBP Optimization

Navigating the world of GBP can be challenging, but with the right partner, it becomes a breeze. Local Dominator, known for its expertise in Google Maps Rank Tracking, is here to guide you every step of the way. Partnered with Local Wiz Marketing, a renowned SEO agency specializing in GBP Optimization, we’re committed to ensuring your business shines on Google. Reach out to us today and let’s dominate the local search together!

Frequently Asked Questions

faq idea

Why is my Google Business Profile not showing up in search results?

This can happen for several reasons like verification pending, violation of Google’s guidelines, or incorrect information.

faq idea

How often should I update my GBP listing?

Regular updates are crucial. Keep your information, photos, and posts current.

faq idea

Can I manage multiple GBP listings from one account?

Absolutely! You can manage multiple listings from a single account.

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How do I handle negative reviews on my GBP?

Respond promptly and professionally. Address the concerns raised.

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What’s the difference between Google Business Profile and
Google My Business?

Google My Business was the previous name for what’s now known as
Google Business Profile.

Eldar Cohen

Meet the author:

Eldar Cohen

Eldar is the founder of Local Dominator and CEO of LocalWiz Marketing. Eldar trains and mentors entrepreneurs, marketing teams, and agency owners to help them identify their unique selling proposition to achieve scalable growth on both personal and business fronts. 

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