Google Local Guide program represents a remarkable initiative that incentivizes individuals to help maintain the accuracy and reliability of Google Maps.
How to Join Google Local Guide Program Get the Perks

In today’s digital age, local search has assumed paramount importance, with almost half of all Google searches geared towards finding local information. As businesses strive to connect with their local audience, user-generated content (UGC) has emerged as a vital tool in the decision-making process. Amidst this backdrop, the role of Google Local Guide has evolved, taking on newfound significance in the realm of review management strategy.

What are Google Local Guides?

Before delving into the essence of Google Local Guides, it’s crucial to recognize the integral role user-generated content plays in shaping customer journeys and online user perspectives. User-generated content, including reviews, photos, and videos, forms a tapestry of authenticity that informs decisions and fosters a sense of community trust.

Google Local Guides are individuals who contribute to this dynamic ecosystem by writing reviews, sharing photos, and enhancing business information on Google Maps. Their collective efforts bolster the platform’s accuracy and reliability, making it an indispensable resource for local information seekers.

Google, a global technology titan, understands the importance of accurate, up-to-date information. To this end, a community of dedicated volunteers known as Local Guides plays a pivotal role. These individuals selflessly devote their time to enriching Search and Maps with current data about local businesses, places of interest, and attractions.

Imagine planning a trip to an unfamiliar city – the hotels, restaurants, and local landmarks. It’s highly likely that the information you rely upon has been meticulously provided by Google Local Guides. Through their valuable contributions, Local Guides empower fellow searchers to make informed decisions.

So, What’s the Buzz about
the Google Local Guide Program?

While Local Guides engage in their altruistic endeavors out of a genuine desire to assist, Google acknowledges their contributions with virtual rewards. The Local Guides program represents a remarkable initiative that incentivizes everyday individuals to help maintain the accuracy and reliability of Google Maps.

Apart from the satisfaction of being part of a global community that shapes local search experiences, Local Guides earn recognition and benefits for their efforts. This symbiotic relationship encourages both user-generated content creation and the continuous improvement of Google Maps.

Step-by-Step Process on
How to Become a Google Local Guide

Becoming a Google Local Guide is a straightforward process, and anyone can participate. If you’re already contributing reviews to Google Maps, why not formalize your involvement and reap the rewards?

STEP 1: Visit Signup Page

Head to the Google Local Guides signup page and click “Get Started.”

google local guide signup page
How to Become a Google Local Guide: STEP 2: City Selection

STEP 2: City Selection

Input your city’s name and tap “Become a Local Guide.

STEP 3: Points Journey

Begin earning points by contributing to Google Maps.

How to Become a Google Local Guide: STEP 3: Points Journey

After completing the simple steps, your journey unfolds with a dashboard akin to the one illustrated above. This hub allows you to effortlessly track your amassed points and gauge your progress toward reaching the next milestone.

If you choose to enable Google’s access to your location history, an added dimension emerges. Personalized recommendations for review locations are presented, thoughtfully aligned with your past explorations. Yet, remember, the choice to activate location history remains optional within the Local Guides participation. The beauty lies in your autonomy to manually search for locales and contribute meaningfully, enhancing the platform’s authenticity.

Engaging with Local Guides grants you both flexibility and gratification. Your impact resonates whether you’re uncovering local gems nearby or venturing afar. So, continue your voyage of exploration, review, and enriching local experiences – each contribution propels the collective journey forward.

How to unlock Google Local Guide points and badges?

Wondering how to unlock points and badges through Google Local Guides? To kickstart your point accumulation, start making valuable contributions to Google Maps. As your participation deepens, so do your points. The more you contribute, the more you earn.

Contributions That Count:


Rate and Review

Assign a rating to a local business and share your thoughts through reviews.

capture moments

Capture Moments

Enhance Maps with visual allure by sharing captivating photos and even uploading videos.

share insights

Share Insights

Enlighten fellow explorers by answering questions about places you’ve visited on Maps.

inquire & enlighten

Inquire and Enlighten

Curate discussions by posing questions or providing answers on the information panel during local searches.

shape accuracy

Shape Accuracy

Edit information, ensuring Maps stay current and reliable.

expand the map

Expand the Map

Add missing places that deserve a spot on the map’s canvas.

fact checking


Validate information, reinforcing the platform’s integrity.

Google Local Guides Perks and Benefits

Being a Google Local Guide comes with special benefits. Here’s what you get:

Google local guide points

As you accumulate points, your journey within the Local Guides program progresses to higher levels. At each stage, your contributions shine brighter, bringing you recognition and perks.

The Local Guides Levels

Level 1: Begin your journey with 0 points, embracing the role of a budding Local Guide.

Level 2: Gather 15 points, marking your step into increased engagement.

Level 3: With 75 points, your commitment deepens, positioning you as a valued contributor.

Level 4: Achieve 250 points and unlock a badge that proudly accompanies your name on Google Maps.

Level 5: As your points hit 500, your impact resonates wider, reflecting your enriched involvement.

Level 6: Cross the 1,500-point threshold, establishing yourself as a seasoned Local Guide.

Level 7: The 5,000-point mark unveils your dedication, inviting admiration from fellow Guides.

Level 8: At 15,000 points, your journey brims with accomplishments, inspiring others in the community.

Level 9: Reach the impressive milestone of 50,000 points, a testament to your lasting impact.

Level 10: The pinnacle of achievement, 100,000 points showcase your unparalleled commitment.

With each step forward, your Local Guides journey evolves, carving a path of expertise, recognition, and rewards. As you ascend through the levels, your influence amplifies, contributing to an enriched Google Maps experience for all.

Mastering Local Search with Google Local Guides and Local Dominator

Google Local Guides are essential for Google Maps, providing reviews, correcting info, and adding places. It benefits users and engages committed search users through gamification. Remember, there’s no SEO gain or ranking advantage, but it’s valuable for review management and optimizing your Google Business Profile.

To amplify your local search strategy further, consider utilizing tools like the Local Dominator local rank tracker. This tool provides insights into your local search performance, helping you monitor your rankings and make informed decisions. As you navigate the dynamic landscape of local search, having the right tools at your disposal can make a significant difference in maximizing your online presence.

Remember, while Local Guides contribute to community authenticity, tools like Local Dominator contribute to your strategic success.

More Resources:

The Ultimate Local SEO Guide for 2023

What Is Local SEO and Why Is It Important

Local SEO Ranking Factors You Must Know 

Frequently Asked Questions

faq idea

Is becoming a Google Local Guide free?

Yes, joining the Google Local Guides program is absolutely free.

faq idea

Can I be a Local Guide if I’m not a frequent traveler?

Of course! Even exploring your local neighborhood and sharing your insights can be valuable contributions.

faq idea

Do I need to be a tech expert to be a Local Guide?

Not at all. The program is designed to be user-friendly, and all you need is a Google account to get started.

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How often do I need to contribute to maintain my Local Guide status?

There’s no fixed requirement. You can contribute as frequently as you’re comfortable with.

faq idea

Can businesses pay to have negative reviews removed by Local Guides?

No, the program values authenticity and transparency. Reviews, whether positive or negative, should reflect genuine experiences.

Eldar Cohen

Meet the author:

Eldar Cohen

Eldar is the founder of Local Dominator and CEO of LocalWiz Marketing. Eldar trains and mentors entrepreneurs, marketing teams, and agency owners to help them identify their unique selling proposition to achieve scalable growth on both personal and business fronts. 

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