Your AI Visibility Score is a metric that calculates your overall brand authority across major artificial intelligence engines. It measures how frequently and favorably platforms like ChatGPT, Gemini, and Claude mention your business when users search for your industry.
🎯 Who is this for?
This guide is for business owners and marketing managers who track their brand performance across AI search platforms. You use this score to evaluate your digital authority, monitor competitor movements, and report on the overall effectiveness of your content optimization efforts.
- Business owners
- Marketing managers
📋 What you will need
You need an active AI Tracker campaign with a recently completed scan to view your dashboard metrics. The system requires sufficient scan credits to process your prompts across multiple AI platforms to generate an accurate and updated score.
- Active Local Dominator account
- Completed AI Tracker scan
How Your Score is Calculated
The system calculates your AI Authority using a proprietary algorithm based on four specific metrics. It evaluates how often your business appears, where you rank in the results, the number of engines mentioning you, and the overall context.
The visibility algorithm relies on exact data points gathered during your automated scans.
- Mention Frequency: How often your brand appears across all processed prompts.
- Ranking Position: Where your brand ranks in the generated response. Higher positions yield higher scores.
- Engine Coverage: The total number of platforms citing your business. Being mentioned across all six engines is better than appearing on just one.
- Sentiment: The context of the mention. Positive citations carry significantly more weight than neutral or negative ones.
Optimizing your website content for these four specific areas directly increases your percentage and improves your qualitative rating over time.
Reading the Dashboard Widgets
Your campaign dashboard breaks down your AI Visibility Score into clear, actionable data segments. You can review your high-level summary metrics, check exact engine distributions, and analyze individual search prompts to understand precisely where your brand visibility succeeds or fails.
The interface separates your score data into visual charts and a detailed prompt table for granular analysis.
- AI Score: A prominent widget displaying your overall visibility percentage and a qualitative descriptor ranging from Weak to Strong.
- Summary: A quick breakdown showing the ratio of successful Keywords, Prompts, Engines, and Mentions, alongside your Average Position.
- Engine Distribution: A bar chart detailing your visibility percentage across ChatGPT, Gemini, AI Mode, Perplexity, Claude, and Grok.
- Prompts Table: A row-by-row breakdown of your scanned queries. This table displays the specific keyword, the search intent icon, your exact visibility percentage for that prompt, and the specific engine icons that cited your business.
Reviewing these specific widgets allows you to identify which platforms and prompts require immediate content optimization.
Related Resources
- Next Step: How to Execute AI Tracker Opportunities
- Learn More: How to Create an AI Tracker Campaign
- Deep Dive: Search Everywhere Optimization: The New SEO Playbook