What is Review Velocity?
Review Velocity helps you track how quickly your business and your competitors are gaining Google reviews over time.
Instead of looking only at total review count or star rating, Review Velocity shows the pace of review growth, compares your business against competitors, and helps you understand who is building reputation faster in your local market.
You can create a campaign for your business, add up to 7 competitors, scan Google reviews on a schedule, review growth trends, generate AI insights, and export client-ready reports.
Core Concepts
🎯 Campaign
A tracking group that includes your main business and selected competitors.
🔍 Scan
A process that pulls the latest Google review data for the businesses in your campaign.
⏲️ Review Velocity
Approximately 15-30 minutes.
📅 Schedule- Frequency
How often the campaign automatically scans for new review data.
📊 Analyze Scan
AI analysis that reviews the collected data and identifies themes, strengths, weaknesses, sentiment, and opportunities.
How to Create a Review Velocity Campaign
- Go to the Review Velocity page.
- Click + New Campaign.
- Search for your main business.
- Add up to 7 competitors.
- Choose your scan frequency (on-demand/every 3 days/weekly/monthly).
- Optional: Select the review history range.
- Choose to run the analyzer automatically or not.
- Click Create Campaign.
Once the campaign is created, the first scan will start automatically.
Adding Competitors
You can add competitors in two ways:
Manually Add Competitors
Search for a competitor business.
Discover Competitors
Use Discover Competitors to automatically find nearby businesses in the same category and location.
To use it:
- Click Discover Competitors.
- Review the suggested competitors.
- Select the businesses you want to track.
- Click Add Selected.
You can track up to 7 competitors per campaign.
Scan Frequency
Scan frequency controls how often Review Velocity checks for new review data.
Available options:
- On Demand
Scans only run when you manually start them. - Every 3 Days
Recommended for highly competitive or fast-moving markets. - Weekly
Recommended for most businesses. - Monthly
Best for low-volume or stable businesses.
You can change the frequency anytime from Edit Scan Settings.
Edit Scan Settings
- Open the campaign.
- Click the three-dot menu.
- Select Edit Scan Settings.
- Update the competitors, scan frequency, review limit, or Analyze Scan setting.
- Click Save Changes.
The main business cannot be changed after the campaign is created. If you need to track a different main business, create a new campaign.
Removing a competitor will stop them from appearing in future scans.
Adding a new competitor will trigger a new scan for that business.
Analyze Scan
Analyze Scan uses AI to review the collected review data and turn it into useful insights.
It can identify:
- Common customer complaints
- Positive review themes
- Sentiment trends
- Competitive gaps
- Strengths and weaknesses
- Suggested actions
You can run analysis in two ways:
- Automatically
Turn on Analyze Scan in the campaign settings. - Manually
Open the campaign and click Analyze.
Run a Manual Scan
You can manually refresh campaign data at any time.
To run a scan:
- Open the campaign.
- Click the three-dot menu.
- Select Rerun Scan.
- Confirm the action.
Use this when you want the latest data before a client call, report, or internal review.
Campaign Dashboard
The campaign dashboard gives you a clear overview of your review performance compared to competitors.
It includes:
- Velocity Score
A score that summarizes your review growth performance. - Review Growth Chart
Shows how many new reviews each business gained over time. - Total Reviews
Compares total review volume across all tracked businesses. - Competitor Leaderboard
Ranks businesses based on review growth and performance. - Insights & Strategy
AI-generated recommendations based on the campaign data.
Domination Plan
The Domination Plan shows what your business needs to do to outperform competitors.
It helps answer questions like:
- How many reviews do we need to catch up?
- Which competitors are growing faster?
- What weaknesses can we use as opportunities?
- What should we focus on next?
To access it, open a campaign and go to the Domination Plan tab.
Reputation Analyzer
The Reputation Analyzer gives a deeper breakdown of your review content.
It helps identify:
- Repeated customer complaints
- Common positive themes
- Sentiment patterns
- Service issues
- Review response opportunities
Use this section to understand not only how many reviews you are getting, but what customers are actually saying.
Feedback Links
Feedback Links help you collect customer feedback and encourage satisfied customers to leave a Google review.
You can use these links in:
- Email follow-ups
- SMS campaigns
- QR codes
- Customer service workflows
To access them, open the campaign and go to the Feedback Links section.
Share Campaign
You can generate a read-only share link for a campaign.
This is useful for:
- Clients
- Team members
- Partners
- Internal reporting
To share a campaign:
- Open the campaign.
- Click the three-dot menu.
- Select Share.
- Copy the share link.
Export PDF Report
You can export a client-ready PDF report from the campaign.
The report includes review growth, competitive performance, AI insights, and recommended actions.
To export:
- Open the campaign.
- Click Export PDF.
- Download the report.
Use this for monthly reporting, client updates, or strategy reviews.
Download Reviews Excel
The Download Reviews Excel feature allows you to export all collected review data from a campaign into a structured Excel file for deeper analysis, reporting, or client delivery.
The export includes review data for your main business and all tracked competitors.
To download the file:
- Open the campaign/ use the 3 dots menu in the campaign table.
- Click Download Reviews file.
- The system will generate and download the Excel file automatically.
What’s Included in the Export
The file contains detailed review-level data, including:
- Business name
- Review author
- Review rating
- Review text
- Review date
- Review URL (when available)
This makes it easy to:
- Analyze competitor review activity
- Audit customer feedback
- Build custom reports
- Share raw review data with clients or team members
Export Structure
The file is organized into separate sections or sheets for easier analysis.
Typical structure includes:
- Main Business Reviews
- Competitor Reviews
Each row represents an individual review with all related metadata attached.
Delete a Campaign
Deleting a campaign permanently removes it and its history.
To delete a campaign:
- Open the campaign or use the campaign row menu.
- Click the three-dot menu.
- Select Delete.
- Confirm the deletion.
This action cannot be undone.
Recommended Workflow
- Create a campaign for your business.
- Add your most relevant competitors.
- Set the scan frequency to Weekly.
- Turn on Analyze Scan.
- Review the dashboard after the first scan is complete.
- Check the Domination Plan for recommended actions.
- Export a PDF report monthly to track progress.
Frequently Asked Questions
Can I change the main business after creating a campaign?
No. The main business cannot be changed after the campaign is created. To track a different business, create a new campaign.
How many competitors can I add?
You can add up to 7 competitors per campaign.
What happens if I remove a competitor?
The competitor will no longer be included in future scans, but historical data will remain saved.
How far back can Review Velocity pull reviews?
You can select a review history range between 30 and 365 days.
Do I need to run analysis manually?
Only if Analyze Scan is turned off.
If it is turned on, AI analysis will run automatically after each scan.
What scan frequency should I use?
For most businesses, Weekly is the recommended option.
Related Resources
- Next Step: Analyzing GeoGrid Heatmaps for Strategic Insights
- Learn More: How Local Dominator’s Credit System Works
- Learn More: What is a GeoGrid Rank Tracker?