Master local SEO with Local Dominator's ultimate guide to keyword rank tracking. Elevate your strategy, outperform competitors, and attract local customers effortlessly.
Local Keyword Rank Tracking Guide for SEO

In today’s digital landscape, achieving visibility in local search results is crucial for businesses. One powerful tool in the SEO arsenal is local keyword rank tracking. In this comprehensive guide, we’ll explore everything you need to know about tracking keyword rankings in local searches and how it can supercharge your SEO efforts.

Understanding Local Keyword Rank Tracking

What is Local Keyword Rank Tracking?

Local keyword rank tracking involves monitoring the performance of specific keywords in local search results. It helps businesses assess their visibility and competitiveness in their target geographical areas.

Benefits of Tracking Local Keyword Rankings

  • Improves Local SEO: By tracking keyword rankings, businesses can identify opportunities to optimize their content and improve local search visibility.
  • Targets Relevant Audience: Local keyword rank tracking ensures businesses attract local customers who are actively searching for their products or services.
  • Enhances Competitor Analysis: Tracking keyword rankings allows businesses to monitor their competitors’ performance in local search results and adjust their strategies accordingly.

How Local Keyword Rank Tracking Works

Tracking local keyword rankings involves using specialized tools to monitor keyword positions in search engine results pages (SERPs). These tools provide insights into keyword performance, search volume, and competition levels, allowing businesses to make data-driven decisions to improve their SEO efforts.

Moreover, local keyword rank tracking also encompasses monitoring rankings on Google Maps, which plays a crucial role in local searches. Optimizing for Google Maps rankings ensures businesses appear prominently in map results when users search for relevant keywords in their area. By tracking keyword rankings on both traditional SERPs and Google Maps, businesses can gain a comprehensive understanding of their local search performance and optimize their strategies accordingly.

Review and Comparison of Local Dominator

When selecting a tool for local keyword rank tracking, it’s crucial to consider the features and enhancements that each option offers. Let’s delve into the capabilities of Local Dominator and compare them with other leading tools in the market.

Local Dominator vs Brightlocal

Local Dominator vs BrightLocal

Local Dominator Features:

  • Add Team Member: Collaborate seamlessly with your team by adding multiple members to your Local Dominator account.
  • Dynamic Share URL: Easily share scan results with clients or team members using dynamic URLs.
  • Indicator for Improvements and Declines: Quickly identify changes in keyword rankings with indicators highlighting improvements or declines.
  • Bulk Actions: Save time by performing bulk actions, such as scheduling scans or exporting data, in a few clicks.
  • Comprehensive Local SEO Services: Access a wide range of local SEO services and solutions through Local Dominator’s partner company, Local Wiz Marketing.
  • Increase Local Relevance with Local Wiz App: Grow niche authority and increase local relevance with Local Dominator’s SEO plugin for WordPress, the Local Wiz App.

BrightLocal Features:

  • BrightLocal offers robust features for local SEO, including local search rank tracking, citation building, and review management.
  • The platform provides detailed reports and insights to help businesses understand their local search performance and make informed decisions.

Benefit to User:

Local Dominator features include the add team member feature, dynamic share URL, bulk actions, and streamline collaboration and workflow management for businesses and agencies. Additionally, access to comprehensive local SEO services and solutions through Local Wiz Marketing and the Local Wiz App plugin for WordPress enhances local relevance and authority, driving better SEO outcomes.

Local Dominator vs Whitespark

Local Dominator vs Whitespark

Local Dominator Features:

  • Sync with Google Maps: Sync with Google Maps to track posts, media, Q&A, and reviews, ensuring comprehensive monitoring of your Google My Business profile.
  • View Competitors’ Local Keyword Rankings: Gain insights into competitors’ keyword rankings to benchmark performance and identify areas for improvement.
  • Precise Geo Targeting: Target specific geographic areas with precision to tailor your SEO efforts to local audiences effectively.

Whitespark Features:

  • Whitespark specializes in local SEO tools and services, offering citation building, local rank tracking, and reputation management solutions.
  • The platform provides robust features for managing local citations, monitoring local search rankings, and generating online reviews.

Benefit to User:

Local Dominator’s ability to sync with Google Maps, view competitors’ local keyword rankings, and enable precise geo-targeting empowers businesses to optimize their local SEO strategies effectively. By leveraging these features, businesses can enhance their visibility in local search results and attract more relevant customers.

Local Dominator vs Local Falcon

Local Dominator vs Local Falcon

Local Dominator Features:

  • Local Search Grid: Utilize the Local Search Grid feature to visualize local search results and identify opportunities for improvement.
  • Works for Businesses with Physical Locations and Service Area Businesses (SAB): Whether you have a physical location or operate as a service area business, Local Dominator caters to your local SEO needs.

Local Falcon Features:

  • Local Falcon specializes in hyper-local rank tracking, providing insights into keyword rankings at the neighborhood level.
  • The platform offers features such as hyper-local rank tracking, neighborhood-level analysis, and competitor comparison.

Benefit to User:

Local Dominator’s Local Search Grid feature and compatibility with both physical locations and service area businesses make it a versatile tool for businesses of all types. By visualizing local search results and targeting specific geographic areas, businesses can optimize their SEO efforts and improve their local search visibility.

Local Keyword Rank Tracking Strategies

Strategies for Effective Local Keyword Rank Tracking

When it comes to tracking local keyword rankings effectively, implementing the right strategies is key to success. Let’s explore some best practices for maximizing the benefits of local keyword rank tracking:

Best Practices for Local Keyword Tracking

  • Selecting Relevant Keywords: Choose keywords that accurately reflect your business and target audience’s search intent. Focus on local-specific keywords that are relevant to your geographic location.
  • Monitoring Competitor Rankings: Keep a close eye on your competitors’ keyword rankings to identify areas of opportunity and stay ahead in local search results.
  • Tracking Google Maps Rankings: Monitor your keyword rankings on Google Maps to ensure visibility in local map results. Optimize your Google My Business profile and gather positive reviews to improve your rankings on Google Maps.

Utilizing Google My Business for Local SEO

Optimizing your Google My Business (GMB) profile is essential for improving your local search visibility. Here are some key strategies for leveraging GMB for local SEO:

  • Completing Your Profile: Ensure that your GMB profile is complete and up-to-date with accurate information about your business, including your name, address, phone number, and business hours.
  • Encouraging Reviews: Encourage satisfied customers to leave positive reviews on your GMB profile. Reviews are a key ranking factor for local search, and having a high number of positive reviews can improve your visibility in local search results.
  • Posting Regular Updates: Use the Posts feature on GMB to share updates, offers, and events with your audience. Regularly posting updates can help you engage with your audience and improve your visibility in local search results.

Analyzing Local SERP Data

Analyzing local search engine results page (SERP) data is crucial for understanding your local search performance and identifying opportunities for improvement. Here are some key metrics to focus on:

  • Keyword Rankings: Monitor changes in your keyword rankings over time to track your progress and identify trends.
  • Organic vs. Paid Results: Analyze the balance between organic and paid results for your target keywords. Understanding this balance can help you optimize your SEO and advertising strategies.
  • Featured Snippets: Identify opportunities to appear in featured snippets for local search queries. Featured snippets can significantly increase your visibility in local search results and drive more traffic to your website.
Optimize your local SEO efforts

Next Steps and Actionable Insights

Now that you understand the importance of local keyword rank tracking and have learned about the strategies and tools available, it’s time to take action. Here are some next steps and actionable insights to help you optimize your local SEO efforts:

Implementing Your Local Keyword Rank Tracking Strategy

  • Choose the Right Tool: Based on your needs and budget, select a local keyword rank tracking tool that offers the features and functionality you require.
  • Set Up Your Tracking: Configure your chosen tool to track relevant keywords for your business and target geographic areas.
  • Monitor Your Rankings: Regularly monitor your keyword rankings to track your progress and identify areas for improvement.
  • Adjust Your Strategy: Use the insights gained from your tracking efforts to make data-driven decisions and optimize your local SEO strategy.

Monitoring and Adjusting Your Strategy

  • Stay Up-to-Date: Keep abreast of changes in local search algorithms and trends to ensure your strategy remains effective.
  • Continuously Optimize: Regularly review your keyword rankings and make adjustments to your strategy as needed to maintain or improve your local search visibility.
  • Experiment and Learn: Don’t be afraid to experiment with different strategies and tactics to see what works best for your business. Use your tracking data to learn from your experiences and refine your approach over time.

In conclusion, local keyword rank tracking is a vital component of any local SEO strategy. By monitoring your keyword rankings in local search results, you can identify opportunities to improve your visibility, attract more relevant traffic, and grow your business. With the right tools, strategies, and insights, you can optimize your local SEO efforts and achieve success in the competitive world of local search.

Eldar Cohen

Meet the author:

Eldar Cohen

Eldar is the founder of Local Dominator and CEO of LocalWiz Marketing. Eldar trains and mentors entrepreneurs, marketing teams, and agency owners to help them identify their unique selling proposition to achieve scalable growth on both personal and business fronts. 

Recent Articles
Share this article
Inline Feedbacks
View all comments

Ready to Take Control of Your Local Presence?