SEO News Roundup (August 26 to September 1, 2024)

Stay updated with this week's top SEO news: Google's core update impacts rankings, Yelp sues Google, new video reviews, and more. Keep your strategies sharp!
In this Article:
SEO News Google logo at the center of a spinning wheel
In this Article:

Google’s latest core update has caught the attention of many in the SEO community. As the update rolls out, website owners and SEOs are noticing some significant shifts in rankings, making it a topic of widespread discussion. Here’s a closer look at what’s happening:

  • Poll Results Are In: Many SEOs are reporting significant changes in their website rankings following Google’s August 2024 Core Update. The update seems to have shaken up the rankings more than expected.
  • Helpful Content Surge: Some sites are seeing a boost due to content that Google’s algorithms now deem more helpful. This reinforces the importance of high-quality, user-focused content.

Read more: Google August 2024 Core Update Impact Poll Results Google August Core Update Helpful Content Surge Charts  

Here are more SEO updates: 

Search Engine Roundtable

  • Google has introduced video reviews for popular products in store listings. This new feature could influence how customers make purchasing decisions, making video content even more important for businesses. Read more 
  • Google has added a pop-up in Google Ads that guides users to change their bid strategy. This could affect how businesses manage their ad campaigns and budgets. Read more 

Search Engine Land

  • Yelp has filed a lawsuit against Google, claiming that the search giant unfairly prioritizes its own content in local search results. If Yelp wins, this could lead to changes in how local businesses appear in search results. Read more 
  • A recent survey shows that many SEOs are worried about Google favoring its own products and services in search results. This self-preferencing could reduce organic traffic to other businesses. Read more 
  • Google might now use Open Graph (OG) titles instead of HTML titles for displaying title links in search results. Webmasters should ensure their OG titles are well-optimized to maintain their search visibility. Read more 

Search Engine Journal

  • Google has clarified that outbound links don’t directly boost your site’s SEO. This myth has been debunked, which may change how some businesses approach their link-building strategies. Read more
  • Google now supports AVIF image format, which could improve page load times and enhance SEO performance. Websites with heavy visual content might want to consider using AVIF to improve their rankings. Read more
  • Two popular WordPress themes sold on ThemeForest, with over 500,000 sales, have been found to have serious vulnerabilities. If you use these themes, update them immediately to protect your site from potential attacks. Read more 

Staying ahead of these trends is crucial for maintaining a competitive edge!.

Meet the author:

Eldar Cohen

Eldar is the founder of Local Dominator and CEO of LocalWiz Marketing. Eldar trains and mentors entrepreneurs, marketing teams, and agency owners to help them identify their unique selling proposition to achieve scalable growth on both personal and business fronts. 

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