Stay updated with the latest changes in SEO and digital marketing. Here’s a roundup of key news you need to know:
Search Engine Roundtable
- Google has started rolling out its December 2024 Core Update. Improving search rankings and content relevance. Expect fluctuations in rankings as the update continues over the next two weeks. Websites emphasizing high-quality, user-centric content should benefit. Read more
- Google Business Profiles now support additional special hours and categories for businesses. Businesses can add specific operating hours for seasonal periods or holidays. New category options make listings more accurate and helpful for local customers. Read more
- Google Ads now allows campaign-level negative keywords for Performance Max campaigns. Marketers can exclude irrelevant queries to improve campaign efficiency. Read more
Search Engine Land
- Google emphasizes E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) in quality signals. Align your content strategy to focus on expertise and user trust. Ensure website authorship is clear and credible. Read more
- Google shared insights on how its crawlers handle cache-control headers. This helps webmasters better understand indexing and crawling efficiency. Read more
- Some sites have experienced delayed indexing in Google Search. This has impacted content visibility for newer pages. Use tools like Google Search Console to monitor indexing and address issues quickly. Read more
Search Engine Journal
- Reddit launched “Reddit Answers,” an AI-powered search tool to help users get quick answers. Powered by OpenAI, the feature provides concise replies based on Reddit discussions. This is aimed at improving the search experience for users and advertisers. Monitor how AI search tools like Reddit Answers could influence your keyword strategies. Read more
- TikTok is fighting for survival in some regions due to regulatory issues. Advertisers are closely watching for updates that could impact ad campaigns. Despite challenges, TikTok remains a powerful platform for short-form content. Diversify your ad strategy to include multiple platforms in case TikTok’s reach changes. Read more
- Search Console now features a 24-hour data view for real-time monitoring. This allows users to track website performance over the last day. This will also help site owners identify issues and opportunities faster. Read more
Keep these updates in mind as you adjust your SEO and advertising strategies this week!
