The digital world never stands still, and this week is no different.
Airlines, banks, hospitals and other risk-averse organizations around the world chose cybersecurity company CrowdStrike to protect their computer systems from hackers and data breaches.
But all it took was one faulty CrowdStrike software update to cause global disruptions Friday that grounded flights, knocked banks and media outlets offline, and disrupted hospitals, retailers and other services. Read more
Just like how the recent CrowdStrike incident highlighted the fragility of our interconnected technology, the SEO landscape is constantly evolving with updates and changes that can impact your online presence.
Here’s a roundup of the most important SEO news you need to stay on top of:
Search Engine Roundtable
- Using a ccTLD and the localized language on your website can improve your ranking in the localized version of Google. For example, to rank better in Google Korea, using a .kr domain helps slightly, and using Korean text on your page helps even more. Read more
- Google has stopped showing overviews from Reddit and Quora in search results. This might impact traffic for websites relying on these platforms for visibility. Read more
- Google will soon start returning 404 errors for goo.gl URLs. It’s important to update any goo.gl links to avoid broken links on your site. Read more
Search Engine Land
- Stay informed about the upcoming Google core update and its potential impact on your website’s ranking. Regularly monitor your site’s performance and adjust your SEO strategies as needed. Read more
- A new scam involves fake Google Maps pins to mislead users. Be vigilant and verify the authenticity of business locations on Google Maps. Read more
- Google has removed the chat feature from Google Business Profiles. The call history feature is also being discontinued soon. Read more
Search Engine Journal
- YouTube Shorts Toolkit’s new features include auto-layout, text-to-speech, and more tools for creators. These updates aim to enhance the user experience and engagement with YouTube Shorts. Read more
- Google’s web crawler is now faking being idle to render JavaScript better. This change could impact how websites using heavy JavaScript are indexed. Read more
- Google has updated how it uses Core Web Vitals and Page Experience as ranking factors. These changes might affect your site’s performance in search rankings. Read more
Staying informed about these changes and adjusting your strategies accordingly will help maintain and improve your site’s performance in search results.
