Google and other search updates again made a big impact this week. From local business bugs to smarter AI tools and ranking tips, there’s a lot to keep up with. Here’s a quick look at the top stories that matter most to local SEO users.
Search Engine Roundtable
- Google finished its March 2025 core update on March 28. Many websites saw changes in their rankings during the update. If your traffic dropped, check your content quality and update low-value pages. Read more
- A bug is stopping users from adding new businesses to Google Business Profiles. Google knows about the issue and is working on a fix. There’s no set date for when it’ll be solved. Read more
- Google updated its AI tools to show better search and location results. AI Overviews, Maps, and Lens are more helpful for finding local businesses. These tools could bring you more traffic if your info is accurate. Read more
Search Engine Land
- Adding location data to your photos can help boost your local search visibility. Geotagged photos make your business seem more trustworthy. Try uploading recent, tagged images to your business profile. Read more
- Support requests for Google Business Profiles are taking much longer than usual. Some users have waited weeks with no reply. Google says they’re catching up, but delays may continue. Read more
- Google says basic SEO still plays a big role in search rankings. Title tags, internal links, and fast page speed continue to be key. Don’t overlook the basics even with all the new AI tools out there. Read more
Search Engine Journal
- Google shared simple SEO advice at a recent event in New York. Focus on helpful content that’s easy to read and fast to load. Local pages should clearly show contact info and FAQs. Read more
- AI-generated results may lower traffic from search engines. Businesses should focus on unique, helpful content that answers specific questions. Long-tail keywords and strong branding help you stand out. Read more
- AI bots are hitting websites often and using up server resources. This may slow your site or increase hosting costs. You can block certain bots in your robots.txt file to help. Read more
This week’s SEO news shows how fast search is changing. From AI updates to bugs in local listings, staying alert helps you keep your site performing well. Keep testing, stay flexible, and focus on clear, useful content to stay ahead.
