Last week, Google’s removal of the &num=100 parameter broke many rank tracking tools, causing Search Console impression drops and leaving providers scrambling to explain the sudden data shifts. As detailed in Local Dominator’s update on broken rank trackers, the change exposed a weakness in platforms that depend on outdated scraping methods. The key difference: Local Dominator was not affected. Our platform delivers accurate GeoGrid tracking and reliable visibility reporting, ensuring your local SEO strategy stays on track even when others fail.
Here are other top news this week:
Search Engine Roundtable
- Google explained the drop in impressions is tied to the removal of the 100-results-per-page option. Older data may have been inflated by bots or scrapers. While positions may look better, reporting is now closer to real user behavior. Read more
- A new “AI Mode” in Chrome’s address bar will let users ask complex questions, refine searches, and get AI overviews without leaving the page. Launches first in the U.S. in English. This could shift local search behavior and reduce website clicks. Read more
- On November 3, 2025, Google will deprecate the My Business Q&A API. Tools won’t be able to read or post Q&A programmatically. Local businesses must adjust workflows, since Q&A remains a trust signal for customers. Read more
Search Engine Land
- Google Discover is adding a “Follow” option for creators and publishers. It will also surface more social content from Instagram, X, and YouTube Shorts. This opens more opportunities for traffic from social + search integration. Read more
- AI Overviews are now pulling video, forums, and social content, not just text. Short videos, tutorials, and demos are rising in importance. Local businesses should make quick explainer videos that answer customer questions. Read more
- While AI promises SEO gains, results are mixed. Some businesses report higher leads and revenue, others see little change. Lesson: test carefully before large investments. Read more
Search Engine Journal
- Google introduced a three-tier widget program for retailers. Depending on the tier, stores can show richer shopping widgets in search. This could help local shops increase visibility. Read more
- Google modified a search parameter many SEO tools rely on. Data collection methods must update quickly, or tracking accuracy may drop. Read more
- Rank tracking tools may either become more real-time and adaptive, or lose effectiveness as AI features and contextual content dominate. SEOs must shift from just rankings to overall visibility. Read more
Stay updated!
